Hello 2023!
Hello 2023!
Hello 2023!
2022 is over. A mixed year for everyone, but marked by numerous milestones for Adloox. From user experience to our technical stack, we shipped a lot of new things and made many announcements. Let's recap and plan what's ahead in 2023! ✨
2022 is over. A mixed year for everyone, but marked by numerous milestones for Adloox. From user experience to our technical stack, we shipped a lot of new things and made many announcements. Let's recap and plan what's ahead in 2023! ✨
2022 is over. A mixed year for everyone, but marked by numerous milestones for Adloox. From user experience to our technical stack, we shipped a lot of new things and made many announcements. Let's recap and plan what's ahead in 2023! ✨
Jump to our 2023 Roadmap
The best of 2022
Here’s the most important features we released in the past twelve months.
A brand new user interface!
Last summer, we shipped our entirely redesigned dashboard. Powered by Google Cloud Platform, it allows users to pull billions of data points within seconds with inequivalent granularity and full transparency to maximize optimization.
Since this new version was introduced, many additional measurement metrics were introduced (MRC - IVT 2.0), allowing a unique ad-verification experience to our customers.
New algorithm detection for MFA
"Made for advertising" websites are increasingly toxic: they seem harmless, but hijack your campaigns and impact your ROI, while producing around 20% more CO2. We spot hundreds of such websites daily.
IVT Sensors
New or improved IVT sensors, including detection of emulators and devices generating fake impressions, detection of stacked ads, collection of browser data allowing a better understanding of each ad's real location on the page, etc.
Traffic classification
We updated our classification methodology for traffic sources (search, social, aggregated or paid traffic). We are able to tell precisely if your visitors are either purchased or organic traffic, knowing that organic traffic is the one that generates the most purchases.
A brand new user interface!
Last summer, we shipped our entirely redesigned dashboard. Powered by Google Cloud Platform, it allows users to pull billions of data points within seconds with inequivalent granularity and full transparency to maximize optimization.
Since this new version was introduced, many additional measurement metrics were introduced (MRC - IVT 2.0), allowing a unique ad-verification experience to our customers.
Traffic classification
We updated our classification methodology for traffic sources (search, social, aggregated or paid traffic). We are able to tell precisely if your visitors are either purchased or organic traffic, knowing that organic traffic is the one that generates the most purchases.
New algorithm detection for MFA
"Made for advertising" websites are increasingly toxic: they seem harmless, but hijack your campaigns and impact your ROI, while producing around 20% more CO2. We spot hundreds of such websites daily.
IVT sensors
New or improved IVT sensors, including detection of emulators and devices generating fake impressions, detection of stacked ads, collection of browser data allowing a better understanding of each ad's real location on the page, etc.
The best of 2022
The best of 2022
Here’s the most important features we released in the past twelve months.
A brand new user interface!
Last summer, we shipped our entirely redesigned dashboard. Powered by Google Cloud Platform, it allows users to pull billions of data points within seconds with inequivalent granularity and full transparency to maximize optimization.
Since this new version was introduced, many additional measurement metrics were introduced (MRC - IVT 2.0), allowing a unique ad-verification experience to our customers.
New and reworked features
New algorithm detection for MFA
"Made for advertising" websites are increasingly toxic: they seem harmless, but hijack your campaigns and impact your ROI, while producing around 20% more CO2. We spot hundreds of such websites daily.
IVT Sensors
New or improved IVT sensors, including detection of emulators and devices generating fake impressions, detection of stacked ads, collection of browser data allowing a better understanding of each ad's real location on the page, etc.
Traffic classification
We updated our classification methodology for traffic sources (search, social, aggregated or paid traffic). We are able to tell precisely if your visitors are either purchased or organic traffic, knowing that organic traffic is the one that generates the most purchases.
INTEGRATED WITH
And many more!
And many more!
2022, in numbers
2022, in numbers
2022, in numbers
We tracked billions of data points over the year. Here is what striked us the most.
We tracked billions of data points over the year. Here is what striked us the most.
54,51% real impressions viewability
We monitor the %
of measured impressions that comply with MRC standard viewability criteria.
30,88% of ads have a brand-safe exposure time over 10 seconds
More than 50% of ads have an exposure time between 5 and less than a second.
92,08% of valid traffic was flagged by our tool
Over several billion impressions, that's a lot of avoided wastage for our customers.
We spotted an average of 1,27% of fake domains.
Adloox flags dozens of fake or "made for advertising” domains daily.
Like numbers? Stay tuned for our new attention metric
benchmark coming in Q1!
Like numbers? Stay tuned for our new attention metric benchmark coming in Q1!
Like numbers? Stay tuned for our new attention metric
benchmark coming in Q1!
Q1 2023 Product Roadmap
Q1 2023 Product Roadmap
We’re cooking up many things to add to our ad-verification suite in 2023. Here’s a small preview of what’s to come:
We’re cooking up many things to add to our ad-verification suite in 2023. Here’s a small preview of what’s to come:
Next
Deployment of CO2 measurement for your online advertising campaigns through a partnership with a specialized platform.
"A digital advertising campaign produces around 323 tons of CO2."
📆 Q1 23
🌿 Carbon measurement
Next
Deployment of CO2 measurement for your online advertising campaigns through a partnership with a specialized platform.
"A digital advertising campaign produces around 323 tons of CO2."
📆 Q1 23
🌿 Carbon measurement
Learn more about our ad-verification suite
Optimize and measure all your programmatic campaigns, and improve your ads performances, easily.
Learn more about our ad-verification suite
Optimize and measure all your programmatic campaigns, and improve your ads performances, easily.
Learn more about our ad-verification suite
Optimize and measure all your programmatic campaigns, and improve your ads performances, easily.